About

My love affair with Philly Cheesesteaks started at a very young age. I grew up about thirty minutes outside Philadelphia and can still remember the times my family and I went to the local Cheesesteak restaurant to get “Steaks”, for dinner. You know, growing up in South Eastern Pennsylvania it’s easy to take for granted all of the wonderful establishments in the area to get your Cheesesteak fix. I learned this the hard way when I moved to Colorado with my Mom. I can still see the bright neon signs advertising Authentic Cheesesteaks in the restaurants my mom and I frequented when we first moved to Denver. I can also remember the feeling of disappointment when my beloved cheesesteak would be brought to the table. You could tell the Cheesesteak wasn’t authentic before you took a bite. After being disappointed time and time again I finally gave up trying to find the Philly Cheesesteak. I would have to wait until holidays and summer time when I would visit my dad back in Pennsylvania. My dad never had to ask me what I wanted for dinner after picking me up from the airport.

Fast forward 20 years and I find myself in beautiful Santa Rosa Beach via St. Paul Minnesota. My wife and I decided to make the move after one too many brutal winters. I was in the restaurant business before I moved here and couldn’t really find what I was looking for when I started to look for work. I kind of stumbled into an opportunity to buy a small restaurant in Seagrove. My wife and both looked at each other and realized that this could be the place where we launch the Authentic Cheesesteak. We took over the restaurant and waited a couple of weeks before we changed the menu. My first addition to the menu was the Cheesesteak and within two weeks it became more the 50% of our business! We decided to change the name of the former restaurant to South Of Philly when we saw the demand for the Cheesesteak grow. Our time in Seagrove was short but long enough to establish ourselves with the locals and tourists who come to enjoy the beautiful beaches of South Walton. The restaurant moved to its current location in November 2013. The new location allows us to add new menu items and grow accordingly.